The Marketing team at DVF obviously has a clear understanding on how using more modern marketing techniques like viral video, social media, and flash mobs make brands more appealing to the highly sought after Generation X demographic. To herald the launch of Diane von Furstenberg’s Diane fragrance (available exclusively at Sephora in France), a flash mob was staged Wednesday afternoon in France.
Some 100 women, all costumed in the designer’s brightly patterned, iconic wrap dresses joined her at the river Seine, just across the street from the Eiffel Tower. They all danced to Chaka Khan’s “I’m Every Woman,” and of course drew in quite a crowd. The video of the flash mob (which Im sure exists) has not been released yet, and I personally can not wait to see it! I love flash mobs and sincerely hope to be part of one at some point before I die!
Photos by Franck Mura for WWD.com
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